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About Our Founder

I think there's far too much bad content online; that’s why I founded our company. With my unique background and skillset, I run a team that publishes the best online content in a variety of categories.
We’re Experts On
Travel Haircare Real Estate

There’s far too much bad content online; that’s why we created our company. Our goal is simple: to publish the highest-quality content possible. Period.

Our Story

We started our company in 2016 with a single site after our founder Andrew took a leap of faith and left his corporate job to start his first site. While we started from humble roots, we’ve since grown into a large-scale content publisher with a portfolio of sites in the hair care, grooming, and travel niches.

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Case Studies

Learn more about some of the sites we’ve built or acquired over the years.

2 MillionMonthly Visitors

2,900Published Guides

Our Team

Andrew Helling

Founder and CEO

Andrew Helling is a Nebraska-based travel expert, entrepreneur, and the founder of Angry Owl Technology Group, a digital content publisher, and Helling Homebuyers, a cash property investor. As a licensed pilot, travel expert, and former property manager, his expertise has been quoted in countless publications across the web, including The Hill, Insider,Gizmodo, The Sun, and more.

Debra Carpenter

Content Strategist

Debra is a Nashville-based content creator and strategist. She holds a Bachelor’s degree in professional studies from Middle Tennessee State University. Debra does it all: writing, editing, and finding ways to make our sites even more epic. When she’s not working, Debra can be found cheering for her favorite NFL team (Geaux Saints!), tending her growing collection of houseplants, and hosting weekly family game nights.

Ian Obiedo

Various Positions

Ian is a self-taught graphic artist with a mechanical engineering background from Cebu, Philippines. Despite graduating with a degree in Mechanical Engineering, he found his true passion in graphic design. When he's not designing, you can find Ian tinkering with his car and learning the ins and outs of car mechanics. He's always up for a challenge and loves the thrill of learning something new. Whether it's designing a new logo or fixing a car engine, Ian is always pushing himself to be better.

Our Brands

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Our Strategy

We’re experts at seeing the value in domains and websites, building a content plan and monetization strategy, and then executing that plan. We specialize in extracting value from sites with high-quality links and using our team of writers, designers, and strategists to take the assets to the next level. By the way, if you have a site to sell, we might be interested.

Sell Your Site